By the time a vendor is shortlisted, most buying teams have already spent months in a loop — gathering information, circling back on priorities, trying to build internal consensus. The vendor gets blamed for a slow process that was broken long before they arrived.
Gartner research puts the average B2B buying group at 11 or more stakeholders. Each brings different priorities. Few have a shared method for working through a complex purchase decision together. The result isn’t a vendor problem. It’s a process problem.
PRESSURE gives buying teams a structured decision process for navigating large, complex purchases. It’s not a vendor selection tool — it’s a way to align your internal team before, during, and after engagement with the market.
Running as a facilitated workshop, PRESSURE helps a buying committee:
The best time to run a PRESSURE workshop in a buying process is before you go to market — before you’ve issued an RFP or engaged vendors. That’s when you have the most room to define the problem clearly and align your team to what success looks like.
That said, we’ve run it mid-process when buying teams hit a wall. It works there, too.
Most buying committees have plenty of information and still feel stuck. The real friction is getting a group of smart people to line up behind one decision. This canvas gives your buying team a simple way to work through a complex purchase together, step by step, and leave with a decision everyone understands and owns.
Get the Buying Team Decision Canvas
Buying committees stall when the group hasn’t surfaced the decisions they’re actually avoiding. This canvas gives your team a structured process to move from information overload to a confident, committed decision — together.
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Transform discussions into decisions through expertly facilitated workshops that drive alignment, accountability, and action.
