Why Your Enablement Strategy Has a Logic Problem — And What to Do About It

The Information–Action Fallacy is silently killing your sales and L&D initiatives. Here’s how to fix it with behavior design

Manufacturing and professional services leaders did not enter 2026 with a shortage of ambition.

Manufacturing and professional services leaders did not enter 2026 with a shortage of ambition.

How Manufacturing and Professional Services Leaders Can Turn January’s “Not Again” into “What If?”

It’s that time of year again. The sales kickoff season is upon us, and if you’re like most revenue leaders, you’re somewhere between excited and exhausted. You know the stakes—this is your one shot to align your team, energize your sellers, and set the strategic direction for the entire year. But you also know the

Most organizations have a collaboration problem they don’t know how to name. It’s not that people don’t want to collaborate. It’s not that they lack communication tools. It’s not even that they’re fundamentally bad at working together. The problem is this: their systems for collaboration don’t exist. And when systems don’t exist, good intentions fail. Brilliant

The 2025 college football season has become a coaching graveyard. Brian Kelly’s firing from LSU—complete with a $53 million buyout—joined Billy Napier at Florida, James Franklin at Penn State, and Jay Norvell at Colorado State in what’s shaping up to be one of the most chaotic coaching carousels in history. Schools have already spent $169

The executive slumped in her chair at 4 PM, staring at an inbox that seemed to multiply with each refresh. Marketing wanted approval on three campaigns. Finance needed sign-off on Q4 budget allocations. HR required a decision on remote work policies. Each choice felt monumental, yet collectively exhausting. She wasn’t alone. Research reveals that executives

Your sales team just finished another methodology training. SPIN, Challenger, MEDDIC—pick your poison. Everyone nodded in the right places. The role-plays went smoothly. The assessments scored well. Three months later, you’re staring at the same dismal pipeline reports, watching deals die slow deaths in “verbal commitments,” and wondering why your 353% ROI training investment feels

The numbers tell a sobering story. Only 27% of B2B purchases result in high-quality, low-regret decisions. Meanwhile, 80% of buyers initiate first contact when they’re already 70% through their purchasing process, having wrestled with decision paralysis in isolation. The culprit isn’t lack of information—it’s the absence of structured support when teams need it most. We’re